OUR CULTURE.
OUR CURRENCY.
A fashion tech and creative consultancy advancing African luxury through storytelling, circular innovation and strategic design.
WHAT WE DO
WE BUILD SYSTEMS, NOT CAMPAIGNS.
THRD i sits at the intersection of fashion, technology and culture. We develop creative infrastructure that gives African designers, brands and productions the visibility, tools and strategic backing to lead on their own terms. The name draws from the third eye: a symbol of perception, creative intuition and the ability to envision what others overlook.
HOW WE WORK
01
FASHION PR AND CULTURAL CURATION
Connecting designers and cultural innovators with press, partners and audiences through SIP & SEE, our flagship fashion-led event series. Visibility built to last.
02
CREATIVE PROCESS DEVELOPMENT
Building the Circular Wardrobe Platform, a proprietary fashion-tech solution for film and TV production that increases visibility for emerging designers and supports circular fashion. Home to SOQO Showroom.
03
UBUNTU COMMUNITY EMPOWERMENT
RETHREAD: If Threads Could Speak. Fashion as a tool for advocacy, skill-building and systemic change. Addressing SGBV and femicide through capsule collections and narrative-led design.
Meet Our Founders
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Azza Elhassan
Director of Tech & Cultural Development
Azza has 14 years experience in cultural consultancy across the MENA region. She specialises in community based creative economies and social impact programming and leveraging technology for systemic change. She has worked with organisations and governments to design and curate experiential cultural events focused on local narratives, storytelling and social change.
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Anyango Milanya
Creative & Fashion Director
13+ years in editorial fashion styling, shoot production and visual storytelling. Anyango’s work centres on emerging brands and has appeared in leading fashion and cultural publications across Europe, Africa and the US. She translates this sharp visual and conceptual voice into strategic infrastructure, driving THRD i’s circular innovation and systems-led design.
